Whole Foods Magazine
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Natural Products News Briefs: AHP, PLMA & More
on January 10, 2026
Read up on all the latest news in the natural products industry.
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Industry Reacts to the New U.S. Dietary Guidelines
on January 9, 2026
“My message is clear: Eat real food,” said Secretary of Health and Human Services, Robert F. Kennedy Jr. Take a look at the revision, and industry […]
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The Natural View: Exploring the Expanded Health Benefits of Folate
on January 9, 2026
Explore the demographics that can benefit from targeted folate supplementation, including expectant mothers, aging adults, those with nutritional deficiencies, […]
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Cheers to 90 Years! NPA Kicks Off 90th Anniversary Celebration
on January 8, 2026
The Natural Products Association (NPA), which was founded in 1936, has played a defining role in shaping the modern natural products marketplace. Find out […]
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The Natural View: Rainbow Light's Legacy & Nutrition Innovations
on January 8, 2026
Catch up with Rainbow Light, founded in 1981 as a pioneer in the natural products industry. What was the original vision behind the brand? How has the […]
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The Natural View: New Study Focuses on Organic NatureKnit to Fill the Fiber Gap
on January 7, 2026
Tune in to explore: The gap in Dietary Fiber Consumption, and the latest science showing how NatureKnit uniquely fills the gap.
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AHPA Updates Botanical Safety Handbook
on January 6, 2026
AHPA's online Botanical Safety Handbook features 17 entry updates and one addition in 2025.
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Ashwagandha: From Ayurvedic Tradition to Mainstream Wellness Supplement
on December 29, 2025
SPINS data reveals strong ashwagandha performance across retail and emerging opportunities in supplements and functional food and beverage.
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Food at the Heart of Climate Action
on December 26, 2025
The world is finally recognizing that transforming food systems is inseparable from tackling climate change and safeguarding human health.
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Presenting: 2025 WIN Award Winners
on December 25, 2025
The second annual awards honored several members of our industry including WholeFoods magazine very own Heather Wainer.
